sh devLaunchYOUR_APPLICATION_NAME.sh

Voila!!

Finally recalled that invoke the shell command from putty when you are in some server machine is always: sh devLaunch_name_of_your_application.sh

I kept trying to just do:

[blah..blah...date..etc][qualifying_name/blah/blah/my_work_server_name]>devLaunchNAME_OF_APPLICATION.sh

and it won't work. I can't believe I took one hour to finally recall that it is always "sh" then devLaunch_NAME_OF_APPLICATION.sh

So all of you folks if you got here because of this is what you were missing, my pleasure and you are most welcome.

~nirmal